The dictionary defines marketing as “the action or business of promoting and selling products or services, including market research and advertising” but what does that really mean for your business? Marketing can be an entry on an entrepreneur’s to-do list, or it can be a whole team of people feverishly working away to communicate a brand’s messages. So why might your business need marketing advice? In this blog post, we’ve examined some of the most common reasons.
Reason 1: You are starting your own business, but don’t know how to ‘do’ marketing.
Firstly, congratulations on all your hard work (starting a business is always hard work after all). Secondly, relax, as marketing is not a difficult topic. Think of it as your way to communicate your message to your target customer. Marketing advice in this instance might take the form of helping establish a brand story with a clear call to action, profiling the ideal customer groups, then working out where to find those customers, to drive business growth.
Reason 2: You are in a medium sized business and your message is not getting to your ideal customer
When you are working in a competitive industry, it’s hard to stand out from the crowd. Often business owners find it hard to objectively evaluate their marketing efforts and tell whether they are spending their hard-earned resources in the right place. In this situation, marketing advice could help by reviewing the brand and carrying out a marketing audit, as a fresh pair of eyes. This helps to focus in on what is working and what is not, and therefore how to spend marketing budget more effectively.
Reason 3: Your business is going through a period of change
Change is the only constant in life, but sometimes in business we can feel we are running just to stand still. If your business is undertaking a new launch, a rebrand or a change in direction, it is really important to take a moment to gain some strategic marketing advice. This helps to define how to build your brand or product offering, retain your current customer base and attract new customers.
In summary, an experienced marketing professional is a vital part of any business. If you’d like to discuss your business’s marketing needs, then please do contact us here at Brandbalm Marketing Ltd.