Why features tell, but benefits sell

As business owners, we spend so much time researching, developing and refining our product offering we can sometimes overwhelm our customers with all the reasons they ‘should’ buy our products. I made a client smile recently by using the old marketing adage of ‘features tell, benefits sell’. He hadn’t heard the phase before and it helped him … Read more…

Book Review: Gamechangers by Peter Fisk

Gamechangers: Are you ready to change the world? Creating innovative strategies for businesses and brands. By Peter Fisk  Peter Fisk is a renowned thinker and speaker in the marketing and business world, and I dusted off my copy of the best-selling ‘Marketing Genius’ book from almost 10 years ago (which was an excellent read on using … Read more…